E. M. de A. Maranhão Filho, “‘Marketing de Guerra Santa’: da oferta e atendimento de demandas religiosas à conquista de fiéis-consumidores (Holy War’s Marketing: supply and meeting of religious demands to the conquest of the faithful-consumers).DOI:10.5752/P.2175-5841.2012v10n25p201”, Horizonte, vol. 10, nº 25, p. 201–232, mar. 2012.