Adoção Tecnológica para gestão de negócios no campo do assentamento do Itamarati em Mato Grosso do Sul

Abstract

Family farming is of great importance in the production of food that supplies cities, especially smaller ones. Despite their importance, small producers often suffer from low profits and productivity, in addition to the lack of automation and technologies available in their production process. Consequently, in a competitive market, small farmers lose ground to large-scale producers. In this way, the implementation of technological tools such as rural management applications, storage of production and sales information, become fundamental to overcome the obstacles faced by small producers and enhance productivity. In this context, this extension project aimed at improving the technology of business management for small producers in the largest settlement in Latin America, Itamarati, located in the municipality of Ponta Porã, Mato Grosso do Sul, through the development of management applications and marketing of products. Therefore, the elaboration of this work followed the model and tools of Design Thinking. In this model, technical visits, interviews and monitoring of the routine of small producers were carried out to identify the problems inherent in the production process. We observed that these workers make little or no use of field management technologies and that they are likely to adhere to specific digital tools for production. Thus, according to the main problems identified in the workers' routine, three proposals for the development of digital prototypes were elaborated, which are presented in this work together with their initial design, information on how to use them and main functions.