THE BRAZILIAN ACADEMIC PRODUCTION ABOUT LGBTQIAP+ CONSUMER

Abstract

This research sought to stratify Brazilian academic production at the stricto sensu level about the LGBTQI consumer in the field of Management. To carry out this research, a systematized review was carried out in the Catalog of Theses and Dissertations of the Coordination for the Improvement of Higher Level Personnel (CTD-CAPES) of studies in the field of Management focused on the LGBTQI consumer. After filtering by inclusion and exclusion criteria, and reading titles, abstracts and keywords, 13 papers were selected to make up the sample. The main information from the studies was organized in an Excel® spreadsheet and provided support for data summarization and analysis. Studies from 2006 onwards were identified, mostly dissertations and with a higher concentration in the Southeast region. Five central themes were identified: LGBTQI Consumer Behavior; Stigma and Consumption; Identity and Consumption; LGBTQI Advertising and Publicity; and Meanings of Consumption. The small number of studies, as well as the little diversity of the public contemplated in the researches and the comparison of this fact with the consumption indicators of the LGBTQI population, indicate the need for studies that deepen the theme and go beyond the stigmatizing patterns observed in daily life.