COMPETITIVE INTELLIGENCE MATURITY DEGREE:

A STUDY IN SAN PEDRO VALLEY COMMUNITY STARTUPS

Authors

DOI:

https://doi.org/10.5752/P.1984-6606.2023v23n65p6-21

Keywords:

Competitive Intelligence, Level of Maturity, Startups of Community of San Pedro Valley, Entrepreneurship, Strategic Intelligence

Abstract

Competitive Intelligence is a quite regular topic in organizations that are willing to have a greater position on the market in general, as well as to be ahead of future trends and scenarios, and also to obtain a better assertiveness in processes that require making a decision. Organizations such as startups, known as highly scalable companies which have a forward-looking model of business with a low initial cost, are also constantly searching for a sustainable growth in the long run. The research aims towards identifying how mature is the level of Competitive Intelligence in Startups in the community of San Pedro Valley, headquartered in Belo Horizonte, Minas Gerais. Applying a Quantitative Method, a descriptive investigation was performed seeing a survey sent online directly to the managers. The bibliographic research allowed to maintain the intelligence cycle’s choice proposed by Mafra, Carvalho and Jordão (2016) in the analysis of each stage. According to the definitions of maturity by Rodrigues and Riccardi (2007) and Zuquetto and Beltrame (2012), a new proposal was developed to measure in a quantitative way the level of excellence of the organizations. From level one (informal) through level four (advanced), it was identified that the maturity of competitive intelligence in the related startups is situated between the level two (basic) and level three (intermediary). These results are expected and common if the context and the structure of these companies (which act with a sense of urgency, lean structure and flexibility) are taken into account.

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Author Biographies

Eloísa Helena Rodrigues Guimarães, Faculdades Pedro Leopoldo

PhD in Linguistics from the Federal University of Minas Gerais.

Business Departament, Fundação Pedro Leopoldo

Pedro Leopoldo, Brazil

Ester Eliane Jeunon, Faculdades Pedro Leopoldo

PhD in Administration from the University of Brasília

Business Departament, Fundação Pedro Leopoldo

Pedro Leopoldo, Brazil

m, Faculdades Pedro Leopoldo

Master in Business Administration from

Fundação Pedro Leopoldo, Pedro Leopoldo, Brazil

 

Frederico César Mafra Pereira, Universidade Federal de Minas Gerais

PhD in Information Science from the School of Information Science (ECI)

from the Federal University of Minas Gerais

Programa de Pós-Graduação em Gestão and Organização do Conhecimento

Universidade Federal de Minas Gerais, Belo Horizonte Brazil

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Published

2023-11-21

How to Cite

Guimarães, E. H. R. ., Jeunon, E. E., Ribeiro, P. S., & Pereira, F. C. M. . (2023). COMPETITIVE INTELLIGENCE MATURITY DEGREE: : A STUDY IN SAN PEDRO VALLEY COMMUNITY STARTUPS. Revista Economia & Gestão, 23(65), 6–21. https://doi.org/10.5752/P.1984-6606.2023v23n65p6-21