INFORMATION ASYMMETRY: THE CONTENT ACCESS TO TWO USERS PERSPECTIVE

Abstract

This article aims to address the issues inherent to informational asymmetry (inequality), as well as the factors that give rise to the phenomenon, to consider the impacts and to propose possible measures that can minimize this result, focusing on the perspective of the information users. For this, the methodology as to the objectives was exploratory and descriptive, since there are few studies on the theme and to relate the variables with the facts reported in the elaborated research. To achieve the objectives, an online questionnaire was adopted, for a sample of 90 interviewees who are active in the market, whether as internal or external users, they contributed with information about the characteristics of the companies to which they maintained links, in order to verify the correlation between accessibility, information asymmetry and management systems. At the end of the study, it was found that the factors that cause informational asymmetries can be linked to many situations, but mostly they occur because organizations do not make information available, as well as the user himself do not have adequate knowledge to interpretations. Considering this perspective, as a solution measure, the need to draft laws that promote more transparency and the use of easy-to-understand language to reduce information asymmetry was specified.