Enunciation in the trending topics: a theoretical displacement from Benveniste in the case of social media

um deslocamento teórico a partir de Benveniste no caso das redes sociais

Abstract

Social media platforms are virtual spaces in which language is mobilized in acts of enunciation. Therefore, in this study, we investigate how the formal apparatus/frame of the enunciation is organized in order to understand how the I-you relations occur in this particular context. Therefore, we started from a theoretical shift of the concepts of Émile Benveniste's theory of language, specifically his considerations about the formal framework of enunciation, in a qualitative approach, to carry out a brief case study in which we seek to illustrate the organization of enunciative realizations in social media through a summary framework of Benvenistian principles. We can observe that there is a certain ephemerality of meaning, given the constant updating of language by discursive manifestations that are always very specific and particular in enunciations that do not stop re-producing our reality in social media.