“STAY AT HOME” AND THE INFLUENCE ON MORAL CONCEPTS OF CHILDREN'S PROGRAMS:
a study of the “Chaves” program
Abstract
The present work aims to emphasize the importance of television programs aimed at children at a time when the population spends much of the day at home, due to the pandemic, in order to, according to its content, transmit messages to all viewers. that can influence their citizenship. Therefore, the study of the “Chaves” Program, which has been broadcast in Brazil since the 1980s, is relevant because it stimulates reflection, passing through generations, in good manners that the public accepts due to the influence that the media provides, because it is an extremely important vehicle that contributes to the education and goodness of its followers. Furthermore, because it is a healthy tool in this field, television can become a great ally, together with the school, in the humanistic formation of the child, in addition to the affective factors that can also be captured. Thus, a key factor for national education will be highlighted, which is about children's programs and the reflex that these can provide, both positive and negative, highlighting their contribution to the lives of brazilians.
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