CONSUMPTION BEHAVIOR: COGNITIVE AND BEHAVIORAL STRATEGIES

Abstract

The act of buying developed in ancient Greece from the change of moral and cultural values resulting from the emergence of money. Consumption practices can not be understood only by economic value or by instrumental or rational exchanges. Compulsive buying, also known as oniomania, is characterized by excessive desires and concerns that relate to the acquisition of products and by the inability to control purchases and financial expenses. Thus, from a narrative review the present study aims to provoke a discussion about the relationship of companies and the incentive to consumption, people's self-control when buying and clinical strategies or possible paths for professionals psychologists and mental health. In this way, the article will deal with consumer behavior, its behavioral and cognitive aspects, the current impacts that the new consumer relations have on the mental and financial health of the population and the possible strategies or contributions of Cognitive-Behavioral Therapy (CBT). Oniomania is a chronic condition found around the world and affects men and women of varying age groups. It has a significant relationship with other disorders, such as mood and anxiety disorders. Some therapies are recommended for treatment, showing CBT to be promising.