PINK TAX IN BRAZIL
Preliminary investigations
DOI:
https://doi.org/10.5752/P.1678-3425.2021v6n11p236-246Keywords:
Pink taxes, Extrafiscality, Taxation, Gender, WomenAbstract
The term Pink Tax, in free translation into Portuguese, means “impostos rosas” or “tributos
rosas” and is an expression that refers to the surcharge of certain products intended for
women. It is assumed that, often, the fact that a product is pink in color or has some
specifications that may identify it as feminine, makes it more expensive than identical or
similar products, but considered as neutral or with masculine characteristics. This research
intends to test the following hypothesis: products intended for women are more expensive
than products intended for men. For this purpose, data were collected to analyze the
(in)existence of pink taxes, comparing product prices and monitoring the values through
online commerce and by researching the product on the stores' website.
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References
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