Química em Design:

Vivências acadêmicas na divulgação de um encontro científico

Abstract

Scientific congresses present interesting ways of disseminating research work, as well as interacting with groups that demonstrate the same academic objective. The organization of a scientific event requires several stages of planning and execution of actions, increasing the interest of participants, providing good use for everyone involved. In this work, we describe the steps taken to develop an event's visual identity, actions to create arts and advertising texts, movements to increase engagement and registrations of future congressmen, as well as research on participants' satisfaction with the work performed. During the extension action, graduates developed marketing actions, focusing on the use of information and communication technologies, primarily through advertising on social networks. At the end of the promotion, the Instagram profile created in March 2023 had 394 followers, 317 participants in the event, and 187 scientific works presented in the form of a poster and/or oral presentation. Quantitative data indicates that the work was well carried out through marketing and publicity actions. Qualitatively, the graduates involved in the work had direct contact with researchers, teachers, and other chemistry professionals, developing skills in creating promotional material, digital marketing strategies, and advertising texts. Such activities are not common in the curriculum of undergraduate courses, which demonstrate great relevance in the training of multitalented teachers.