Religion in Hypermodern Culture: Customizing Belief in a Media Church
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Abstract
This dissertation aims to analyze religion in hypermodern culture, in a church inserted in the media, based on the personalization concept of the French philosopher Gilles Lipovetsky. Starting from the empirical space through the media resource, we dedicated to show the elements that are in line with what the author points out as a characteristic of the personalization process. For this work, it was necessary to delve into Lipovetsky's theory, seeking to bring to the fore the paths taken by the author for the construction of the concept, as well as the relationship of this concept with the religious universe. We have set out to describe the course of the construction of the theoretical model of hypermodernity, in order to better understand the extent to which religion in hypermodern society is personalized. To give a direction to our work, we chose to analyze the Batista da Lagoinha Church by means of its televised services, as well as the information provided on the website and on the TV channel.
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