Between the devil and the deep blue sea: religion in the world of technoscience, market and media

Main Article Content

Sinivaldo Silva Tavares

Abstract

We live, today, under the hegemony of a techno-centric, market-based and mediatic paradigm. Techno-science, the Market and the Mass Media are authentic horizons, in the interior of which are uncovered all of the scopes of the human experience. Having said that, what does human kind and religion become in this new era? Techno-science has become a horizon of comprehension of man regarding the world and of himself. Not only our lifestyles and our way of life and work are conditioned by technology, but also our deeper identity is lost by the technical difference. We are still victims of the “absolutization of the market”: an authentic mercantilization of life and, therefore, culture and religion. The market presents itself as the only setting of our present civilization’s story line. Our vital fluctuations, as well as the values and religious and cultural symbols become merchandise to consume and discard. In such a context, religion runs the risk of being attacked by a double reductionism. This has been the price that religion decided to pay in exchange for the right of citizenship in a world dominated by techno-science, by the market and by the Mass Media.

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How to Cite
TAVARES, Sinivaldo Silva. Between the devil and the deep blue sea: religion in the world of technoscience, market and media. HORIZONTE - Journal of Studies in Theology and Religious Sciences, Belo Horizonte, v. 12, n. 34, p. 382–401, 2014. DOI: 10.5752/P.2175-5841.2014v12n34p382. Disponível em: https://periodicos.pucminas.br/horizonte/article/view/P.2175-5841.2014v12n34p382. Acesso em: 21 nov. 2025.
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Artigos/Articles: Dossiê/Dossier
Author Biography

Sinivaldo Silva Tavares, FAJE/ISTA

Doutor em Teologia Sistemática pela Pontificia Università Antonianum (1998). Atualmente é professor de Teologia Fundamental e de Teologia Sistemática na Faculdade Jesuíta de Filosofia e Teologia - FAJE.