HOSPITALITY AND SENTIMENT ANALYSIS IN HYBRID EVENTS AND ON DIGITAL PLATFORMS DURING THE COVID-19 PANDEMIC
DOI:
https://doi.org/10.5752/P.2594-5467.2024v8n17p325-343Keywords:
Hospitality, Sentiment analysis, Hybrid Events, Events held on digital platforms, Information and Communication Technology - ICTsAbstract
This article presents an analysis of people's feelings during the COVID-19 pandemic. In order to do so, the period from March 11, 2020 to March 11, 2021 was selected, in which only aspects related to hybrid events and events occurring on digital platforms were considered. Therefore, in the first phase, bibliographical research was conducted, from which the keywords of this study were collected. In the second phase, it continued with documentary research in two distinct communication vehicles, considering relevant aspects in each activity. The question here is, what are the feelings identified during the COVID-19 pandemic when we consider the news associated with hybrid events and those occurring on digital platforms? The goal is to verify people's feelings expressed through information and communication technologies - ICTs in events developed in a hybrid way and on digital platforms during the COVID-19 pandemic. In view of these considerations, the debate on the analysis of people's feelings in adverse times, such as the period of the COVID-19 pandemic, and also in environments sometimes stereotyped or not imagined, such as the metaverse, is enriched. Or even activities that increase and are highlighted due to the rise of technological resources. Consequently, the analysis of the data obtained indicates possibilities for action and for the sector.
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