O percurso de sentidos em um shopping center:

análise do Gourmet Place

Authors

  • Flávia Mayer dos Santos Souza UFES
  • Glauber Pinheiro Rocha

DOI:

https://doi.org/10.5752/P.2237-9967.2022v11n20p139-157

Abstract

This study aims to analyze the Gourmet Place, a gastronomic area of Shopping Vitória, an enterprise located in the capital of Espírito Santo, based on a possible trajectory of the consumer, to understand the discourses constructed along this path. For this, it makes use of the content plan conceived by discursive semiotics and resorts to the expression plan, having as its foundation the plastic semiotics for the analysis of the place, using the photographic record of the environment as a resource. The study indicates that, through Gourmet Place, Shopping Vitória builds a hierarchy of its spaces and recovers aspects of the dynamics of the city.

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Capa em fundo preto em que se lê as seguintes informações: ISSN 2237-9967, vol. 11, n° 20 da Dispositiva - Revista Interinstitucional dos Programas de Pós-graduação em Comunicação Social da PUC Minas e da UFMG. No centro, há uma letra d estilizada em laranja, ao lado do nome "Dispositiva" na vertical. No canto esquerdo inferior estão as logos da PUC Minas e da UFMG

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Published

2022-12-19

How to Cite

SOUZA, Flávia Mayer dos Santos; ROCHA, Glauber Pinheiro. O percurso de sentidos em um shopping center:: análise do Gourmet Place. Dispositiva, Belo Horizonte, v. 11, n. 20, p. 139–157, 2022. DOI: 10.5752/P.2237-9967.2022v11n20p139-157. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/28637. Acesso em: 20 aug. 2025.

Issue

Vol. 11 No. 20 (2022): Revista Dispositiva (ago/dez)

Section

FREE THEME ARTICLES

License

Copyright (c) 2022 Flávia Mayer dos Santos Souza, Glauber Pinheiro Rocha

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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