The dispute between Fernando Haddad and Jair Bolsonaro for the presidency of Brazil in 2018:

persuasive argumentative analysis of discursive strategies on Instagram

Authors

  • Andressa Dembogurski Ribeiro UFSM / Doutora
  • Rejane Oliveira Pozobon

DOI:

https://doi.org/10.5752/P.2237-9967.2021v10n18p20-39

Abstract

Using the method of “persuasive argumentative analysis” (RIBEIRO, 2019; RIBEIRO, 2019b; RIBEIRO, POZOBON, 2019), this text presents the discursive strategies employed by candidates Fernando Haddad and Jair Bolsonaro during the 2018 election campaign on Instagram. We observe the importance of the image as an argumentative and persuasive element in the electoral campaigns that, together with other tools of the political discourse and of the propagandist (CHARAUDEAU, 2016, 2017), integrates the communicational making and forms what we call “publicization of politics”.

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Published

2021-12-19

How to Cite

RIBEIRO, Andressa Dembogurski; POZOBON, Rejane Oliveira. The dispute between Fernando Haddad and Jair Bolsonaro for the presidency of Brazil in 2018: : persuasive argumentative analysis of discursive strategies on Instagram. Dispositiva, Belo Horizonte, v. 10, n. 18, p. 20–39, 2021. DOI: 10.5752/P.2237-9967.2021v10n18p20-39. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/23219. Acesso em: 30 sep. 2025.

Issue

Vol. 10 No. 18 (2021)

Section

FREE THEME ARTICLES

License

Copyright (c) 2021 Andressa Dembogurski Ribeiro, Rejane Oliveira Pozobon

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