The matter of company in reaction videos: media consumption and social isolation

consumo de mídia e isolamento social

Authors

  • Joao Van Der Sand UFSM
  • Sandra Rubia da Silva UFSM - Universidade Federal de Santa Maria

DOI:

https://doi.org/10.5752/P.2237-9967.2021v10n17p24-40

Abstract

Adressing the YouTube reaction vídeos topic, this article deepens the discussions about the company matter in this kind of production. We sought to trace the relations between the resultos of an etnographic research developed during the covid-19 pandemic and the audiovisual consumption habits noticed in the social isolation context. It was demonstrated that the sense of company is recognized by rap and funk music vídeo reaction vídeo creators. Our findings show that the increasing audience of streaming platforms sought to meet the affective demands through shared consuption experiences mediated by digital platforms.

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Author Biography

Sandra Rubia da Silva, UFSM - Universidade Federal de Santa Maria

PhD in Social Anthropology (UFSC). Professor at POSCOM / UFSM and coordinator of the research group "Consumo de Culturas Digitais" (CNPq/UFSM).

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Published

2021-05-22

How to Cite

VAN DER SAND, Joao; SILVA, Sandra Rubia da. The matter of company in reaction videos: media consumption and social isolation: consumo de mídia e isolamento social. Dispositiva, Belo Horizonte, v. 10, n. 17, p. 24–40, 2021. DOI: 10.5752/P.2237-9967.2021v10n17p24-40. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/24176. Acesso em: 5 oct. 2025.

Issue

Vol. 10 No. 17 (2021): Dossiê "Comunicação, Política e Saúde" - Parte II

Section

Dossiê: Comunicação, política e saúde

License

Copyright (c) 2021 Joao Van Der Sand, Sandra Rubia da Silva

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