Português Character enunciation strategies in the game Florence
DOI:
https://doi.org/10.5752/P.2237-9967.2025v14e35028Keywords:
Enunciation, character, digital media, interactivity, FlorenceAbstract
Based on an investigation of the enunciative mechanisms that establish the category of "person" in audiovisual discourse, this article explores the strategies of character enunciation in audiovisual productions for interactive digital media. From the perspective of discursive semiotics, the analysis focuses on the game Florence, a work distinguished by its approach to the dramaturgical aspects of communicational
expressions in contemporary media. Among the main results, it is highlighted that the ability to alter narrative, thematic, and figurative elements of the discourse's actors allows the audience to relate to the enunciation in different ways, configuring an enunciative praxis that requires differentiated cognitive processes. The conclusions highlight the potential of digital media in character enunciation, expanding the expressive possibilities of audiovisual media.
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