“Aqui a Prefeitura faz”
Maceió City Hall's public communication regarding the Braskem Mine 18 crisis
DOI:
https://doi.org/10.5752/P.2237-9967.2026v15e36976Keywords:
Public Communication, Disaster, Maceió, City Hall, BraskemAbstract
The text seeks to understand how the public communication of the Maceió City Hall unfolded in the face of the collapse of Braskem’s Mine 18. Such communication is understood as that which takes place in the public sphere and involves debate on issues of public interest. It also concerns the practices and structures of the public sector directed toward information, transparency, and the promotion of civil society participation. The multimodal framing analysis (Wozniak et al., 2014) conducted with 82 news pieces published on the City Hall’s official website shows that it prioritized technicality and institutionality, through official statements that emphasized efficiency and state protagonism. This strategy projected an image of a competent and stable government, while at the same time concealing political conflicts, minimizing Braskem’s responsibility, and reducing the population to a passive role in the face of the crisis.
Downloads
References
BUCCI, Eugênio. O Estado de Narciso: A comunicação pública a serviço da vaidade particular. 1a ed. São Paulo: Companhia das Letras, 2015.
BUCCI, Eugênio. O papel da comunicação pública na democracia. In: MEDEIROS, M.; MAINIERI, T. (orgs.) Comunicação pública e cidadania: conceitos, desafios e enfrentamentos. Goiânia: Cegraf UFG, 2022. p. 23-34
COMUNICAÇÃO E PARTICIPAÇÃO POLÍTICA [COMPA]. [S. l.]: UFPR, 2016.
ENTMAN, Robert Mathew. Framing: towards clarification of a fractured paradigm. In: MCQUAIL, D. (ed.). McQuail’s reader in mass communication theory. London: Sage Publications, 1993. p. 390-397.
FERNANDES, Luiz Carlos do Carmo. Propaganda, transparência e accountability: a construção de indicadores para uma governança democrática. Panorama, v. 11, n. 1, p. 46-52, jan./jun. 2021. DOI: https://doi.org/10.18224/pan.v11i1.9026
FILGUEIRAS, Fernando. Além da transparência: accountability e política da publicidade. Lua Nova, São Paulo, n. 84, p. 65-94, 2011. DOI: https://doi.org/10.1590/S0102-64452011000300004
GOMES, Wilson; AMORIM, Paula K. D. F.; ALMADA, Maria Paula. Novos desafios para a ideia de transparência pública. Revista E-Compós, v. 21, n. 2, 2018. DOI: https://doi.org/10.30962/ec.1446
GILBERT, Claude. Studying disaster: changes in the main conceptual tools. In: QUARANTELLI, E.L. What is a disaster? Perspectives on the question. Routledge: London and New York, 1998. p.11- 18.
MACEIÓ. Lei nº 7.508, de 23 de janeiro de 2024. Estima a receita e fixa a despesa do município de Maceió para o exercício financeiro de 2024. Maceió: Prefeitura Municipal de Maceió, 2024. Disponível em: <https://www.diariomunicipal.com.br/maceio/materia/2204BDBB/03AFcWeA7TyM1nsJEyz86ubfyw5d9PHvg0HiYu17F--7-EiDAD5XVnEtWuz9HbF%E2%80%A6>. Acesso em: 26 de março de 2025.
MIOLA, Edna; MARQUES, Francisco Paulo Jamil. Abordagens teóricas e definições mínimas na pesquisa em Comunicação Pública: construindo o conceito de Comunicação Pública de Estado. ORGANICOM, Ano 21, n. 45, maio/agosto 2024. DOI: https://doi.org/10.11606/issn.2238-2593.organicom.2024.225134
PIMENTA, Laura Nayara. Comunicação pública, desenhos institucionais e gestão compartilhada: a interlocução entre poder público e cidadãos na proposta da Prefeitura de Belo Horizonte. (Dissertação de Mestrado). Universidade Federal de Minas Gerais. 2015.
PIMENTA, Laura Nayara. Reflexões sobre as tensões do conceito de comunicação pública: erosão democrática, fragmentação da esfera pública e horizontes comuns. Organicom, ano 21, n. 45, maio/ago. 2024. DOI: 10.11606/issn.2238-2593.organicom.2024.223586
RODRIGUES, Emanuelle Gonçalves Brandão; PIMENTA, Laura Nayara; LEITE, Sandra Nunes. Braskem, o colapso e os públicos: a mina 18 como acontecimento. Esferas, v. 3, n. 31, 21 dez. 2024. DOI: https://doi.org/10.31501/esf.v3i31.15302
WOSNIAK, Antal; LÜCK, Julia; WESSLER, Hartmut. Frames, Stories, and Images: The Advantages of a Multimodal Approach in Comparative Media Content Research on Climate Change. Environmental Communication, Dec. 2014.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Laura Nayara Pimenta, Flávio Henrique Silva Santos, Nisllayne Fábia de Souza Santos, Pollyane de Souza Martiniano
This work is licensed under a Creative Commons Attribution 4.0 International License.
The copyright of articles published in Dispositiva belongs to the author(s) of the text, based on the rules of Editora PUC Minas. The journal has the right to first publication of the article, registered under a Creative Commons CC BY 4.0 sharing license. The license allows the text to be shared and adapted, always with attribution, without additional restrictions. Authors are requested to sign a declaration stating the authorship, originality, and novelty of the text during submission, according to the terms below:
- By submitting to Dispositiva, authors retain copyright and grant the journal the right of first publication, with the work being published under a Creative Commons license in the form of attribution, non-commercial use, and sharing under the same license (CC BY 4.0).
- When submitting to Dispositiva, authors are authorized to enter into additional contracts separately for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository or as a book chapter), with acknowledgment of authorship and mention of the initial publication in this journal.
.png)
Instagram
LinkedIn
Facebook
Podcast Dispositivo
Blog Correio da Dispositiva
Google Scholar
Academia.edu
