Ronaldo e a Copa de 2002: dons e valores na construção de uma celebridade carismática // Ronaldo and the 2002 World Cup: gifts and values in the construction of a charismatic celebrity - DOI: 10.5752/P.2237-9967.2012v1n2p107
DOI:
https://doi.org/10.5752/P.2237-9967.2012v1n2p107Keywords:
Acontecimento. Carisma. Ronaldo. Valores.Abstract
Este texto procura apreender alguns valores agregados à imagem pública do jogador de futebol Ronaldo Nazário de Lima, a partir de sua atuação na Copa do Mundo de 2002. A análise é realizada tendo em vista três categorias que buscam compreender a individuação de um acontecimento: 1) descrição; 2) narração; 3) e construção de um pano de fundo pragmático. A análise revela a consagração de Ronaldo como um herói, caracterizado por certos “dons específicos do corpo e do espírito” que o configuram como uma celebridade carismática.
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Copyright (c) 2012 Paula Guimarães Simões

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