Soap opera and Islam: from the stereotypes to visibility
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Abstract
The aim of this paper is to invite reflection on the Muslim soap opera “O Clone”, which aired form 1 October 2001 to 15 June 2002, on Rede Globo Television, the replay of which began in January 2011. Gloria Perez, the soap opera writer, is known for her ´ethnic´ themes of a social nature – Gypsies, Muslims, Indians, organ transplants, alcoholism, illegal immigration, human cloning, etc. The argument in favor of `O Clone´ is that the soap opera “saved” the Brazilian Islamic community from “invisibility” and brought some of the Arab-Islamic culture into Brazilian homes, which, though stereotyped, contributed significantly to reveal to our society who the Muslims are and what they believe in. When writing the article I encountered another type of “invisibility” – the few, almost non-existent, works in visual anthropology which include image analysis of soap opera. In this light, this text seeks to contribute with other forms of watching television, particularly soap opera.
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