Multimodal analysis of metaphors in political-religious discourse: a cognitive-semiotic approach

Authors

DOI:

https://doi.org/10.5752/P.2358-3428.2016v20n40p119

Keywords:

Cognitive Semiotics, Multimodal Semiotic Blending, Politicalreligious discourse, Brazilian politics, Legislative sessions.

Abstract

This paper analyzes the interrelation between gestures and speech in the construction of multimodal metaphors in the “legislative session” genre. Based on Multimodal Semiotic Blending (MSB), an adaptation of Brandt and Brandt’s (2005) model (MIRANDA; MENDES, 2014; AVELAR, in press), an illustrative analysis of the multimodal metaphors found in the sessions was performed, focusing on the verbal and gestural resources used by the participants. To do so, five scenes were selected from two legislative
sessions performed by two so-called “Representative-pastors” of the Brazilian House of Representatives: Marco Feliciano and Silas Malafaia. Finally, the metaphors and the gestures performed by both politicians were compared. The conclusion reached in this study demonstrated how MSB can be relevant when analyzing the iconicity of material resources (mainly gestures) used by the participants.

 

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Author Biographies

Maíra Avelar, Universidade Estadual do Sudoeste da Bahia – UESB

Professora Adjunta da Universidade Estadual do Sudoeste da Bahia – UESB, docente do Programade Pós-graduação em Linguística (PPGLin).

Paulo Henrique Aguiar Mendes, Universidade Federal de Ouro Preto.

Possui graduação em Letras, Licenciatura em Português, pela Universidade Federal de Minas Gerais (1993), doutorado em Estudos Linguísticos pela Universidade Federal de Minas Gerais (1999) e pós-doutorado pela Université Paris XIII. Atualmente é professor adjunto da Universidade Federal de Ouro Preto (UFOP). Tem experiência na área de Linguística, com ênfase em Semântica, Pragmática e Análise do Discurso.

References

AUCHLIN, A. Prosodic Iconicity and Experiential Blending. In: HANCIL, S. (Ed.) Prosody and Iconicity. Amsterdam: John Benjamins, 2013. p. 1-31.

AVELAR, M. The emergence of multimodal metaphors in Brazilian politicalelectoral debates: a comparative analysis of the 2010 and 2014 second-round presidential debates. In: Zlatev , J; Konderak, P; Sonesson, G. (Eds.). Establishing Cognitive Semiotics. Frankfurt am Main: Peter Lang, in print.

Brandt, L.; Brandt, P. Making sense of a Blend. Annual Review of Cognitive Linguistics, Amsterdam, v. 3, p. 216-249, 2005.

CIENKI, A. Why to study metaphor and gesture? IN: CIENKI, A.; MÜLLER, C. Metaphor and gesture. Amsterdam: John Benjamins, 2008, p. 3-26

Kendon, A. Gesture: visible action as utterance. Cambridge: Cambridge University Press, 2004.

LAKOFF, G.; JOHNSON, M. Metaphors we live by. Chicago, London: The University of Chicago Press, 2003. Original publicado em 1980.

Miranda, M.; Mendes, P. A emergência de metáforas multimodais: análise da metaforização e da compressão no debate político-eleitoral. Scripta, Belo Horizonte, v. 18, n.34, p. 237-256, 2014.

Müller, C.; Cienki, A. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language. In: Forceville, C.; Urios-Aparisi, E. (Org.) Multimodal metaphors. Berlin, New York: Mouton de Gruyter, 2009. p. 297-328.

TALMY, L. Toward a Cognitive Semantics. Volume I: Concept Structuring System. Cambridge, Mass: The MIT Press, 2000.

TURNER, M. Conceptual Integration. In: Geeraerts , D.; Cuyckens, H. (eds). The Oxford Handbook of Cognitive Linguistics. Oxford: Oxford University Press, 2007. p. 377-393.

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Published

2016-12-23

How to Cite

AVELAR, Maíra; MENDES, Paulo Henrique Aguiar. Multimodal analysis of metaphors in political-religious discourse: a cognitive-semiotic approach. Scripta, Belo Horizonte, v. 20, n. 40, p. 119–135, 2016. DOI: 10.5752/P.2358-3428.2016v20n40p119. Disponível em: https://periodicos.pucminas.br/scripta/article/view/P.2358-3428.2016v20n40p119. Acesso em: 20 aug. 2025.

Issue

Vol. 20 No. 40 (2016): Metaphor

Section

Dossiê Metáfora

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