Candidates for the presidency of the Republic

The construction of the image of women in newspapers and magazines as “submissive” and “dependent”

Authors

  • Janete Monteiro Garcia Universidade Paulista

DOI:

https://doi.org/10.5752/P.2237-9967.2022v11n19p103-123

Abstract

The article analyzes, under the prism of Greimas' discursive semiotics, news published in the Brazilian print media about the candidates for president of Brazil, between the years 1989 to 2018. The study contemplates the syncretic interactions between verbal and verbal language. visual, focusing on publications by O Estado de S.Paulo, Folha de S.Paulo, O Globo, Veja, Isto É, Exame and Época. Thematic and figurative isotopies are identified that reconstruct gender stereotypes, placing women in a position of “submissive” and “dependent” on the male, that is, as an actant who cannot establish herself as a subject, remaining in the role of “helper”, who is incapable of performing tasks required by the political office held and/or desired.

Keywords: Women, Semiotics, Politics, Print Media.

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Published

2022-07-13

How to Cite

GARCIA, Janete Monteiro. Candidates for the presidency of the Republic: The construction of the image of women in newspapers and magazines as “submissive” and “dependent”. Dispositiva, Belo Horizonte, v. 11, n. 19, p. 103–123, 2022. DOI: 10.5752/P.2237-9967.2022v11n19p103-123. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/28571. Acesso em: 28 oct. 2025.

Issue

Vol. 11 No. 19 (2022): Revista Dispositiva (jan/jul)

Section

FREE THEME ARTICLES

License

Copyright (c) 2022 Janete Monteiro Garcia

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