Conceptual articulations between reputation, brand, image and identity in the construction of meanings

Authors

  • Sandra Barroca Pontifícia Universidade Católica de Minas Gerais

DOI:

https://doi.org/10.5752/P.2237-9967.2023v12n21p75-87

Abstract

This paper aims to work on the concepts of brand, identity, image and reputation, establishing an articulation between the Communication Theory - taking as a basic precept the Reading Contracts (Verón, 1985) - and the organizational communication, in the perspective of understanding the intertwining between what the organization projects on its audiences, what they really perceive and how meanings are constructed from the interaction processes.

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Published

2023-03-25

How to Cite

BARROCA, Sandra. Conceptual articulations between reputation, brand, image and identity in the construction of meanings. Dispositiva, Belo Horizonte, v. 12, n. 21, p. 75–87, 2023. DOI: 10.5752/P.2237-9967.2023v12n21p75-87. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/29363. Acesso em: 28 oct. 2025.

Issue

Vol. 12 No. 21 (2023): Dossiê: Práticas e estratégias de comunicação organizacional no cenário pandêmico (jan/jun)

Section

DOSSIÊ Práticas e estratégias de comunicação organizacional no cenário pandêmico

License

Copyright (c) 2023 Sandra Barroca

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