Organizational Communication and Cultural Violence:

the impact of business leaders' discourse on society in the context of the pandemic

Authors

  • Mariana Carareto FIC - UFG
  • Raquel Cabral FAAC - Unesp
  • Roseane Andrelo FAAC - Unesp

DOI:

https://doi.org/10.5752/P.2237-9967.2023v12n21p101-115

Abstract

This article aims to reflect on the role of organizational context discourses, especially business leaders, in the construction of cultural violence in society, in the face of a pandemic crisis scenario. The study thinks about how the speech of these leaders influences the legitimation of violence. For this, we presented a theoretical discussion based on the relationship between studies for peace and the relational perspective of communication in the organizational context. From that, we realize an exploratory study about the pronouncement of the leader of Madero company. The reflections show the organizations' power of influence as a constitutive element of cultural violence, therefore, the importance of an educational process that stimulates sensitive behaviors for social relations.

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Author Biographies

Mariana Carareto, FIC - UFG

Doutora e Mestra em Comunicação (Unesp), graduada em Relações Públicas (Unesp) e Especialista em Gestão Estratégica em Comunicação Organizacional e Relações Públicas (ECA-USP). Professora do curso de Relações Públicas da Faculdade de Informação e Comunicação (FIC) da Universidade Federal de Goiás (UFG).

Raquel Cabral, FAAC - Unesp

Doutora em Comunicação Institucional (Universitat Jaume I), Mestra em Estudos Internacionais em Paz, Conflitos e Desenvolvimento Social (Universitat Jaume I), Mestra em Comunicação (Unesp). Graduada em Relações Públicas (Unesp). Professora nos cursos de graduação e pós-graduação em Comunicação da Faculdade de Arquitetura, Artes, Comunicação e Design (FAAC) da Universidade Estadual Paulista (Unesp).

Roseane Andrelo, FAAC - Unesp

Doutora em Educação (Unesp), Mestra em Comunicação (Unesp). Graduada em Jornalismo (Unesp). Professora do curso de Relações Públicas e da Pós-graduação em Comunicação da Faculdade de Arquitetura, Artes, Comunicação e Design (FAAC) da Universidade Estadual Paulista (Unesp).

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Published

2023-03-25

How to Cite

CARARETO, Mariana; CABRAL, Raquel; ANDRELO, Roseane. Organizational Communication and Cultural Violence:: the impact of business leaders’ discourse on society in the context of the pandemic. Dispositiva, Belo Horizonte, v. 12, n. 21, p. 101–115, 2023. DOI: 10.5752/P.2237-9967.2023v12n21p101-115. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/29396. Acesso em: 10 sep. 2025.

Issue

Vol. 12 No. 21 (2023): Dossiê: Práticas e estratégias de comunicação organizacional no cenário pandêmico (jan/jun)

Section

DOSSIÊ Práticas e estratégias de comunicação organizacional no cenário pandêmico

License

Copyright (c) 2023 Mariana Carareto, Raquel Cabral, Roseane Andrelo

Creative Commons License

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