O empreendedorismo como performance

Authors

DOI:

https://doi.org/10.5752/P.2237-9967.2023v12n22p27-44

Keywords:

empreendedorismo, performance, controle, desvio, bastidores

Abstract

O objetivo deste artigo é entender o empreendedorismo como performance, de modo a investigar as interfaces entre suas dimensões de controle e de desvio. Não se trata de reduzir o empreendedorismo à performance, mas de explorar o papel essencial da sua dimensão performativa na elaboração de possibilidades transformadoras. Para entender as apresentações e os discursos empreendedores como performances, foram observadas e analisadas as apresentações que empreendedores fizeram de seus projetos durante dois eventos online que se mostraram orquestrados e inspirados na lógica dos espetáculos. Diante de performances impecáveis, utilizamos uma metodologia que promoveu uma oportunidade para os empreendedores narrarem aspectos dos bastidores dos eventos. O material de análise foi composto por três momentos de contato com as performances empreendedoras nos eventos, cada um deles modelado para explorar, a partir da posição de observadores-espectadores, impressões sentidas, gestos, narrativas e distribuição de papéis e lugares na criação de efeitos performativos.

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Published

2023-12-18

How to Cite

MORICEAU, Jean-Luc; PAES, Isabela; GUÉRILLOT, Géraldine; BESSON, Madeleine; FIGUEIREDO , Marie Bia. O empreendedorismo como performance. Dispositiva, Belo Horizonte, v. 12, n. 22, p. 27–44, 2023. DOI: 10.5752/P.2237-9967.2023v12n22p27-44. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/32019. Acesso em: 10 sep. 2025.

Issue

Vol. 12 No. 22 (2023): Revista Dispositiva (jul/dez)

Section

FREE THEME ARTICLES

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Copyright (c) 2023 Jean-Luc Moriceau, Isabela Paes, Géraldine Guérillot, Madeleine Besson, Marie Bia Figueiredo

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