The narrative in music video language

pop narrativity, musical persona and the dramaturgical dimension in the networked musical audiovisualities

Authors

DOI:

https://doi.org/10.5752/P.2237-9967.2025v14e35395

Keywords:

Audiovisual, music video, performance, music, narrative

Abstract

The article investigates the aesthetic transformations that the language of the music video is undergoing in the context of platforms, starting from the conventions established in its television period of existence. The central hypothesis is that networked musical audiovisualities act as visual leitmotifs that structure a specific narrative mode linked to the language of the music video and the notion of the musical persona. To this end, the research articulates concepts of narrative, performance and transmedia storytelling, analyzing how the presence of the musical persona shapes the events staged and narrated in their audiovisualities. Methodologically, the approach combines audiovisual analysis and the observation of discourses that gravitate around Beyoncé's performance.

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Author Biography

Leonam Dalla Vecchia, Universidade Federal Fluminense

Doutor em Comunicação pela Universidade Federal Fluminense, com ênfase em Estéticas e Tecnologias da Comunicação. Integrante do Laboratório de Pesquisa em Culturas e Tecnologias da Comunicação (LabCult/UFF). Mestre em Comunicação pela Universidade Federal Fluminense e Bacharel em Cinema pela Universidade Federal de Santa Catarina, com Intercâmbio Acadêmico em Motion Pictures pela Universidade de Miami. 

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Published

2025-07-15

How to Cite

DALLA VECCHIA, Leonam. The narrative in music video language: pop narrativity, musical persona and the dramaturgical dimension in the networked musical audiovisualities. Dispositiva, Belo Horizonte, v. 14, p. e35395, 2025. DOI: 10.5752/P.2237-9967.2025v14e35395. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/35395. Acesso em: 4 oct. 2025.

Issue

Vol. 14 (2025): Free Theme and Special Issue: Dramaturgies on/from the stage: arts, bodies, and communication

Section

Thematic Issue - dramaturgies in/of the scene: arts, bodies and communication

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Copyright (c) 1969 Leonam Dalla Vecchia

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