Transformations of narrative news on clickbait sites

Abstract

The text analyzes how the narrative is appropriate for the reading logic on clickbait sites, due to the fragmentation of the content, image as an informative and emotional component (and trigger for the click action by the user), page linking. For the analysis, it is considered the repercussion on a clickbait website of the news of the recovery of native turtles that were kept imprisoned in a common house. The narrative pattern transforms the logic of informative enunciation, enhancing the search for imagination and the involvement of the reader, exploration of imagery and textual fragmentation with elements of seriality and a repeated attempt to capture attention by continuous progression through hyperlinks - which does not prevent addressing issues of public interest and relevance.