Universities in virtual social networks

Analysis of institutional communication of UFJF and UFSJ on Facebook

Authors

  • Pedro Farnese Universidade Paulista (Unip) / Instituto Federal do Sudeste de Minas Gerais

DOI:

https://doi.org/10.5752/P.2237-9967.2022v11n19p71-87

Abstract

This paper aims to point out ways of producing content and appropriation of themes from the Facebook publications of the Federal Universities of Juiz de Fora (UFJF) and São João del Rei (UFSJ). Using content analysis as methodology, the posts were categorized and contrasted with the goals advocated in the Institutional Development Plans (PDI). The objective is to verify if universities use the social network for the visibility of the knowledge produced and its social representation.

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Author Biography

Pedro Farnese, Universidade Paulista (Unip) / Instituto Federal do Sudeste de Minas Gerais

Doctoral student in Communication at the Graduate Program in Communication and Media Cultures at Universidade Paulista (UNIP) with Capes scholarship and effective journalist at the Campus Juiz de Fora of IF Sudeste MG

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Published

2022-07-13

How to Cite

FARNESE, Pedro. Universities in virtual social networks: Analysis of institutional communication of UFJF and UFSJ on Facebook. Dispositiva, Belo Horizonte, v. 11, n. 19, p. 71–87, 2022. DOI: 10.5752/P.2237-9967.2022v11n19p71-87. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/28597. Acesso em: 22 sep. 2025.

Issue

Vol. 11 No. 19 (2022): Revista Dispositiva (jan/jul)

Section

FREE THEME ARTICLES

License

Copyright (c) 2022 Pedro Farnese

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