From worker to career manager:

representations of the “being one’s own entrepreneur” on the Love Mondays blog

Authors

  • Dôuglas Aparecido Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.5752/P.2237-9967.2019v8n14p66-84

Abstract

Considering the recent transformations in the world of work, which led workers to invest in human capital to maintain their employability, assuming responsibility for their careers, this article proposes to understand the representations of the figure of “being one’s own entrepreneur” in the blog Love Mondays. Methodologically, representational practices will be analyzed in five publications, identified in the “Gerencie sua carreira” section, and in reader comments generated from them. Note that the blog represents the career manager as an individualistic figure, solely responsible for its success and in constant investment in itself for reasons that never consolidate.

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Author Biography

Dôuglas Aparecido, Universidade Federal de Minas Gerais

Professor da Universidade do Estado de Minas Gerais. Membro do equipe multidisciplinar do Núcleo de Educação a Distância da Universidade Federal de São João Del-Rey. Coordenador da Agência Experimental do Curso de Publicidade e Propaganda da UEMG - Unidade Divinópolis. Doutorando em Comunicação Social na Universidade Federal de Minas Gerais. Mestre em Comunicação Social - Interações Midiáticas pela Pontifícia Universidade Católica de Minas Gerais (2015), com período sanduíche na Ural Federal University (UrFU - Ecaterimburgo - Rússia). Membro pesquisador do Grupo DIARLOG - Comunicação no Contexto Organizacional: aspectos teórico-conceituais (PUC-Minas). Especialista em Gestão de Marcas e Identidade Corporativa pela Pontifícia Universidade Católica de Minas Gerais (2013) e bacharel em Comunicação Social (Gestão da Comunicação Integrada) - Habilitado em Publicidade e Propaganda pela Pontifícia Universidade Católica de Minas Gerais (2009). Vencedor do Prêmio ABRAPCORP de Teses e Dissertações em 2016.

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Published

2020-02-12

How to Cite

DÔUGLAS APARECIDO. From worker to career manager:: representations of the “being one’s own entrepreneur” on the Love Mondays blog. Dispositiva, Belo Horizonte, v. 8, n. 14, p. 66–84, 2020. DOI: 10.5752/P.2237-9967.2019v8n14p66-84. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/21563. Acesso em: 30 jan. 2026.

Issue

Vol. 8 No. 14 (2019): Dispositiva

Section

FREE THEME ARTICLES

License

Copyright (c) 2020 Dôuglas Aparecido Ferreira

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