The contemporary in Periferia Viva:

strategic communication in the pandemic modernity of Belo Horizonte

Authors

  • Ives Teixeira Souza Universidade Federal de Minas Gerais

DOI:

https://doi.org/10.5752/P.2237-9967.2023v12n21p88-100

Abstract

This article presents a hypothesis about what contemporary would be like in Belo Horizonte during the Covid-19 pandemic. For this, an analysis is proposed on strategic communication from Periferia Viva, an articulation network formed by a hundred collectives that aimed to minimize the social consequences of the pandemic. The analysis brings up tensions about the temporal policy of Belo Horizonte, in order to allow the conclusion that Periferia Viva acted from a strategic communication with and through the daily life of residents of peripheral territories of the city, in order to include them in the same contemporary, which contributed to compose one of the permanences of Belo Horizonte: its modernity.

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Published

2023-03-25

How to Cite

SOUZA, Ives Teixeira. The contemporary in Periferia Viva:: strategic communication in the pandemic modernity of Belo Horizonte. Dispositiva, Belo Horizonte, v. 12, n. 21, p. 88–100, 2023. DOI: 10.5752/P.2237-9967.2023v12n21p88-100. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/29402. Acesso em: 28 oct. 2025.

Issue

Vol. 12 No. 21 (2023): Dossiê: Práticas e estratégias de comunicação organizacional no cenário pandêmico (jan/jun)

Section

DOSSIÊ Práticas e estratégias de comunicação organizacional no cenário pandêmico

License

Copyright (c) 2023 Ives Teixeira Souza

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