Between sewing lines and serial narratives

costumes design as guiding thread of the narrative arcs of the protagonists of the Netflix original series Girls from Ipanema

Authors

DOI:

https://doi.org/10.5752/P.2237-9967.2025v14n25e35450

Keywords:

character, costume, narrative arc, Netflix, Girls from Ipanema

Abstract

Costume design plays a crucial role in audiovisual productions, contributing significantly to the construction of characters and their narrative arcs by conveying emotions and sensitivities that connect viewers to the spatiotemporal dimensions of the story. In this regard, the present study examines the costume design of the protagonists in Netflix’s original series Girls from Ipanema  (2021), Adélia and Maria Luiza, aiming to highlight the influence of clothing on the development of their narrative arcs. Methodologically, we adopt a qualitative perspective, grounded in a bibliographic review and exploratory research. The analytical corpus consists of the protagonists' narrative arcs throughout the first season of the series. The article underscores the properties of costume design in Girls from Ipanema as visual elements that, even implicitly and metaphorically, enhance the understanding of the analyzed characters and the overarching narrative.

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Author Biographies

Claudinei Lopes Junior, University of São Paulo

PhD student in Communication Sciences at the School of Communications and Arts at the University of São Paulo. Master in Communication Sciences from the same institution (2023). Master in Media and Society (2019) from the Polytechnic Institute of Portalegre (IPP) and graduated in Organizational Communication (2020) from the Federal Technological University of Paraná (UTFPR). He is interested in research in the area of ​​Communication, with an emphasis on subjects relating to image and narratives (Photography, Cinema, Television, Animation and Advertising), Gender Studies, Feminist Studies, Queer Studies and Decolonial Studies. He is a member of GELiDis - GELiDis - Grupo de Pesquisa Linguagens e Discursos nos Meios de Comunicação (ECA-SP).

Lais Mader Cremonese, University of São Paulo

Master’s student in Textile and Fashion at the Graduate Program in Textile and Fashion at the University of São Paulo (2024). Bachelor's degree in Textile and Fashion from the University of São Paulo (2018), where she was involved in the Academic Center of the Textile and Fashion program, serving for one year (2015). She worked as a Portuguese and Writing teacher and as a tutor in the same subject at the Popular Preparatory Course of the School of Arts, Sciences, and Humanities at the University of São Paulo (EACH-USP) for three years (2016-2018). Since 2018, she has been working in the job market in the field of product development for major brands.

Sarah Suyama Aniceto, University of São Paulo

Master’s student in Textile and Fashion at the Graduate Program in Textile and Fashion at the University of São Paulo (2024). Bachelor's degree in Textile and Fashion from the University of São Paulo (2018).

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Published

2025-06-30

How to Cite

LOPES JUNIOR, Claudinei; MADER CREMONESE, Lais; SUYAMA ANICETO, Sarah. Between sewing lines and serial narratives: costumes design as guiding thread of the narrative arcs of the protagonists of the Netflix original series Girls from Ipanema. Dispositiva, Belo Horizonte, v. 14, p. e35450, 2025. DOI: 10.5752/P.2237-9967.2025v14n25e35450. Disponível em: https://periodicos.pucminas.br/dispositiva/article/view/35450. Acesso em: 20 aug. 2025.

Issue

Vol. 14 (2025): Free Theme and Special Issue: Dramaturgies on/from the stage: arts, bodies, and communication

Section

Thematic Issue - dramaturgies in/of the scene: arts, bodies and communication

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Copyright (c) 2025 Claudinei Lopes Junior, Lais Mader Cremonese, Sarah Suyama Aniceto

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